1983 - We launch a New Brand identity campaign to strengthen consumer recognition

The campaign includes new signage, modernised designs and bolder colour schemes for our stations and trucks. Our station canopies display a white star on a red background with white stripes – also known as ‘energy lines’ – that run diagonally across one corner. Our name, ‘Caltex’, is imprinted in black on a red background in a customised typeface.