With Distributors across Kenya and East Africa, Caltex is never far away
One company had the oil, the other had the markets. On June 30, 1936, California Texas Oil Co., Ltd. (Caltex) is created as a joint and equal venture between Standard Oil Co. (Socal, later Chevron) of California and The Texas Co. (Texaco). The Texaco Star is already a hallmark of quality, service and reliability. Therefore, the Caltex logo – comprising a red star intersected by the word “CALTEX” in black letters – is only a subtle departure from the Texaco logo of that time.
We also boost manufacturing of lubricating oil and asphalt sales and dramatically increase our refining capacity as we have access to 150,000 barrels a day from the Bahrain Refinery as well as an additional 27,000 barrels a day from California Arabian Standard Oil Co.’s Ras Tanura Refinery in Saudi Arabia for growing markets east of Suez. In this 1948 photograph, barrels of oil from Bahrain are loaded onto a Caltex tanker for shipment to Eastern Hemisphere markets.
Our large refining presence drives demand for petroleum products, gaining a market position of about 30 per cent in the countries east of Suez.
Japan leads the demand, buying 11 million barrels of our products.
Throughout its marketing area, the company had always been identified with the name ‘Caltex’ in the mind of consumers.
Through a global advertising campaign, we demonstrate how we live up to our promise “to employ, train, and advance citizens of each and every country where the Caltex Star shines.”
With this change, we become a trading company dealing on the open market.
The campaign includes new signage, modernised designs and bolder colour schemes for our stations and trucks. Our station canopies display a white star on a red background with white stripes – also known as ‘energy lines’ – that run diagonally across one corner. Our name, ‘Caltex’, is imprinted in black on a red background in a customised typeface.
A historian states that across all 56 countries where we operate, our “reputation as a responsible corporate citizen and as a fair employer has never been tarnished in any corner of the globe where the Caltex banner flies. This is the company’s highest idea, its proudest legacy and its most cherished birthday gift.
As part of our efforts to streamline operations, we sell our 50 per cent interest in Nippon Petroleum Refining Co., Ltd. We continue our relationship with Nippon Oil, emphasising trading, logistics, and the marketing of bunker and aviation fuels and lubricants.
We launch our corporate and retail identity programme, the Delta Star, featuring a distinctive five-point star with a dynamic delta at its centre and a new red, white and blue colour combination. The blazing red Delta is designed into the new Caltex Star to make it unique and convey a sense of movement, continual change and dynamism to the company’s customers and key partners. The new logo is designed for maximum visual impact, especially at retail sites.
We drop ‘Petroleum’ from our name, changing it to Caltex Corp., to accommodate the non-petroleum products that are becoming a growing source of revenue.
We move our headquarters from Dallas to Singapore.
This prestigious award recognises our success in transforming ourselves from a geographically-focused organisation to one that operates along functional business lines, placing fast and creative problem-solving, high-tech marketing and old-fashioned elbow grease first.
The Chevron-Texaco merger fosters many natural synergies with Caltex, including shared standards of performance and operational excellence geared to being a consistent leader in the marketplace.
As energy demand growth strengthens, our operating and efficiency gains pay off in a significant earnings improvement. On the verge of our 70th anniversary, Caltex’s position is solid, meriting Forbes’ description of the company as “the jewel in [Chevron’s] crown.
As energy demand growth strengthens, our operating and efficiency gains pay off in a significant earnings improvement. On the verge of our 70th anniversary, Caltex’s position is solid, meriting Forbes’ description of the company as “the jewel in [Chevron’s] crown.
As energy demand growth strengthens, our operating and efficiency gains pay off in a significant earnings improvement. On the verge of our 70th anniversary, Caltex’s position is solid, meriting Forbes’ description of the company as “the jewel in [Chevron’s] crown.
1935 – World’s first diesel fuel additive
1936 – First on the west coast to market climate-tailored gasoline
1954 – First (gasoline carburetor) detergent additive
1960 – First in world to market gasoline containing tetramethyl lead anti-knock compound
1970 – First to introduce polybutene amine gasoline deposit control additive
1980 – Introduced deposit control additive polyether amine for unleaded gasoline
1981 – Launch bottle Techron Concentrate
1985 – Name changed to Techroline
1995 – Techron® performance enhancements for better intake valve deposit cleaning
2004 – Chevron with Techron® designated TOP TIER™ detergent gasoline
2005 – Launch of Techron® Concentrate Plus Complete Fuel System Cleane
2015 – Techron® Concentrate Plus develops enhanced formula. Techron® Fuel Injector Cleaner launches.
2017 – Launch of Techron® Diesel Fuel System Cleaner for diesel engines.
2018 – Launch of Techron® Protection Plus Powersports & Small Engine Fuel System Treatment and Techron® Protection Plus Marine Fuel System Treatment
Order genuine products online directly from our trusted Distributors
