One company had the oil, the other had the markets. On June 30, 1936, California Texas Oil Co., Ltd. (Caltex) is created as a joint and equal venture between Standard Oil Co. (Socal, later Chevron) of California and The Texas Co. (Texaco). The Texaco Star is already a hallmark of quality, service and reliability. Therefore, the Caltex logo – comprising a red star intersected by the word “CALTEX” in black letters – is only a subtle departure from the Texaco logo of that time.
