- These trainings target auto spare shop owners and mechanics who are the main influencers of the consumer sector.
- Since then, 17 trainings have successfully been held so far across Central, Western and Coast regions of Kenya.
- These trainings were preceded by mini garage/shop storming as an activation to create awareness and mobilization of Caltex lubricants.
- Cumulatively, the trainings have had a direct reach of more than 1,500 participants who sat through a 2-hours lubrication seminar, and more than 160 different shop counters were activated.
- They were held as a pull strategy.
Central Kenya Region
Murang’a

Nyeri

Nanyuki

Meru

Embu

Kerugoya

Coastal Region
Mombasa

Voi

Western Region
Kapsabet

Eldoret

Kitale

Bungoma

Busia

Kakamega
